Reduce.
Reuse.
Recycle.

How might we use behavioral insights to design better waste management systems?

Start

Let's start with how we might eliminate waste by repurposing

75
%

of our waste stream is recyclable

But we only recycle

30
%

While

94
%

of Americans support recycling

Recycling is one of the quickest and easiest climate acts with huge potential still.
It should be an easy win but it's not...

How might we realize our potential to recycle better?

Let's find out