Reduce.
Reuse.
Recycle.
How might we use behavioral insights to design better waste management systems?
Start
Let's start with how we might eliminate waste by repurposing
75
%
of our waste stream is recyclable
But we only recycle
30
%
While
94
%
of Americans support recycling
Recycling is one of the quickest and easiest climate acts with huge potential still.
It should be an easy win but it's not...
How might we realize our potential to recycle better?
Let's find out