One Last Note...

Recycling is just the tip of the iceberg. Waste reduction activities are a great first step but true sustainability requires systematically preventing waste at every step. Let's start identifying as "waste preventers" and build our commitments for daily activation.

Reach out to us at hello@sour.studio to ideate solutions! Thank you for joining us :)

Resources

Journal of Consumer Psychology
Atomic Habits by James Clear
Nudge by Thaler and Sunstein
Department of Ecology, Washington
SOUR Expert Interviews and Cultural Immersions

One Last Note...

Setting detailed commitments in advance motivates us to follow through our intentions. Active note taking and reflecting on consumption, can lead to proper planning on how to reduce or repurpose!